Where this began.
PrimeDataium started from a simple observation made while working with small businesses across the South-East of Ireland. Every business we visited had data. Often, they had too much of it — spread across a POS system, a website analytics account, an email platform, accounting software, and a CRM that someone had set up two years ago and half-forgotten about.
The problem was never a shortage of data. It was the absence of any infrastructure to make that data readable as a whole. Each tool told a fragment of the story. Nobody had connected the fragments.
We set out to do exactly that — and to do it using tools already available on the Irish market, configured properly, trained into the team, and checked monthly until the habit formed.
